The impetus for new products and further product development frequently comes from practical experience. In the course of their innova- tion activity, companies orient themselves to customer requirements. The goal is development of a product or service that meets the expec- tations of the target group more precisely than the competition’s products. The identification and assessment of customer expectations and the implications of development requirements for the company are central issues that Kobra Formen GmbH also takes into consideration in the course of their research and development activity. The following article deals with this topic on the basis of examples from the concrete products industry and gives insights into Kobra’s innovation management.
Kobra Formen GmbH, 08485 Lengenfeld, Germany
From product trend to technology development – an overview
KOBRA Formen GmbH was established in 1991 and is headquartered in Lengenfeld, Germany. As a worldwide leading manufacturer, KOBRA develops and produces high-quality special moulds for the concrete block industry. KOBRA offers its customers technologically first-class quality products, creative design services and sound service for optimum, economic production processes. KOBRA occupies a leading position in technology and competition.
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Plohnbachstraße 1
08485 Lengenfeld/Sachsen
Germany
T +49 37606 302 0
F +49 37606 302 941