Trade Journals for the Concrete Industry

New technologies, new innovations and new ways of think- ing are required when the demands of customers and end consumers change. These are shifts in trend – not only on a private but also on an industrial scale – that can no longer be dismissed. A growing desire has gained considerable influence among consumers for more individuality, more uniqueness, particularly in designing their own homes. In the course of this development, the industry has discovered digital printing, with which to open doors that were once shut. Since then, a wealth of different options has been available to anyone desiring to creatively furnish their new home or apartment. An exterior façade in wood design, a marble look in the bathroom or tiles with a terra- cotta touch on the balcony are no problem with the relevant digital printing processes - and as so-called imitation prints, they are often much more attractive financially than the real equivalents of the corresponding construction materials.