Trade Journals for the Concrete Industry

The impetus for new products and further product development frequently comes from practical experience. In the course of their innova- tion activity, companies orient themselves to customer requirements. The goal is development of a product or service that meets the expec- tations of the target group more precisely than the competition’s products. The identification and assessment of customer expectations and the implications of development requirements for the company are central issues that Kobra Formen GmbH also takes into consideration in the course of their research and development activity. The following article deals with this topic on the basis of examples from the concrete products industry and gives insights into Kobra’s innovation management.