Concrete’s image

Marketing Concrete in Iceland

One of the most important marketing jobs when selling concrete buildings is to improve the image of concrete. Pointing out various technical details, such as durability and fire-resistance is important. However, its appearance has as great influence when architects and the general public are choosing materials for their houses.

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BM Vallá Bildshofda 7 110 Reykjavik, ICELAND T +354 585 5050 F +354 585 5051 www.bmvalla.is sala@bmvalla.is

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