Trade Journals for the Concrete Industry

The name Verti-Crete might not be common in Italian vocabulary, but “beautiful precast” is a concept that’s easily translated—and appreciated by Cappellari SRL. Located in Poggio Rusco, Italy, the company has been in the precast business for more than 50 years and enjoys a good share of business creating prefabricated concrete buildings. The idea of producing additional precast products had always been appealing to the company, but Cappellari executives understood the need to balance innovation and tradition in their country. So with the results of a market research study in hand, Cappellari partnered with Verti-Crete to create a new business, Recap. In Italian, the name is an abbreviated translation of “fence” (recinzioni) and the parent company’s name “Cappellari.” And it’s created a thoroughly new way for Italy to see concrete.